Berkley

Berkley is a leading fishing brand known for science-driven innovation in tackle, famous for products like PowerBait (scented soft baits), Gulp! (biodegradable scent baits), and Trilene fishing line, offering a broad range of gear from rods to hard baits for all anglers, aiming to help catch more fish through R&D. Founded by Berkley Bedell, the company has evolved from hand-tied flies to a global tackle leader, emphasizing research and performance across freshwater and saltwater.